TOP 10 HIGHEST-PAID TENNIS PLAYERS IN 2025

The world of tennis has always been a goldmine for elite players and in 2025, the numbers are staggering. With the rise of young stars, the global expansion of the sport, and a new wave of media rights and endorsement deals, tennis continues to be one of the highest-paying individual sport, here are the top 10 highest-paid tennis players in the world in 2025 combining prize money and endorsement income.

1. NOVAK DJOKOVIC – $38.4 million

At 38, Djokovic is still defying time and making millions. In 2025, he earned about $11.4 million in prize money, thanks to deep runs in major tournaments. His endorsements from Lacoste, Asics, Head, and Hublot continue to earn him around $27 million yearly. Djokovic has also invested in biotech, wellness, and his own tennis academy. With a record-breaking career and a global fanbase, he remains tennis’ highest earner both on the court and in the business world.

2. CARLOS ALCARAZ – $36 million

Spain’s golden boy Carlos Alcaraz is now a certified tennis superstar. In 2025, he earned over $15 million in prize money and $21 million from sponsorships with Rolex, Nike, Babolat, and Louis Vuitton. His style, energy, and youth appeal have made him a brand favorite. With multiple Grand Slams under his belt and still only 22, Alcaraz is being groomed as the next face of men’s tennis — both financially and competitively.

3. COCO GAUFF – $30.5 million

Coco Gauff is not just a tennis star, she’s a cultural icon. In 2025, Gauff earned around $6.5 million in prize money and a whopping $24 million in endorsements. Her partnerships with New Balance, Barilla, Bose, UPS, and Head have turned her into one of the sport’s most marketable figures. At just 21, she’s leading a new era of empowered, confident, and wealthy female athletes.

4. IGA ŚWIĄTEK – $31.8 million

Poland’s Iga Świątek has dominated the WTA tour in recent years, and 2025 was no different. With over $9.8 million in prize money and $22 million in endorsements, she has become a symbol of excellence and elegance. She represents brands like Asics, Rolex, Tecnifibre, and Red Bull. Świątek’s calm demeanor, strategic gameplay, and off-court intelligence continue to attract both fans and fortune.

5. JANNIK SINNER – $25 million

Italy’s Jannik Sinner continues to rise in earnings and rankings. His $10 million prize money in 2025 was boosted by big tournament wins, and his endorsements with Gucci, Rolex, Lavazza, and Nike added $15 million to his yearly income. Sinner’s clean image, polite personality, and fiery backhand make him a hit with both fans and sponsors.

6. NAOMI OSAKA – $22 million

Even though Osaka’s on-court presence has been limited in recent seasons, her brand remains rock solid. In 2025, she earned just $2 million from the game, but her endorsements from Nike, Louis Vuitton, Beats, and her skincare line KINLÒ brought in $20 million. Osaka’s impact transcends tennis, making her one of the highest-paid female athletes in the world year after year.

7. DANIIL MEDVEDEV – $19.3 million

The Russian powerhouse earned $9.3 million in prize money in 2025 and added another $10 million through deals with Lacoste, Tecnifibre, and BMW. Medvedev’s quirky charisma and aggressive style have won over brands and fans alike. Though he’s not always in the spotlight, he’s one of the ATP’s most consistent top earners.

8. ARYNA SABALENKA – $17.5 million

The Belarusian star had a stellar 2025 season, earning $7.5 million in prize money and $10 million in endorsements. She’s aligned with Nike, Wilson, and Tag Heuer brands that reflect her powerful playing style. Sabalenka’s growing popularity across Europe and Asia makes her a key figure in the next generation of tennis earners.

9. ELENA RYBAKINA – $15.7 million

Kazakhstan’s Elena Rybakina brought in $6.7 million from tournament winnings in 2025 and added another $9 million via brand partnerships with Yonex, Adidas, and Longines. Her calm, composed playing style and quiet dominance have made her a marketing favorite across Eastern Europe and Central Asia.

10. EMMA RADUCANU – $14 million

Despite injury setbacks, Emma Raducanu remains a global sponsorship magnet. In 2025, she made just $1 million on court but pulled in $13 million from deals with Dior, Tiffany & Co., HSBC, Porsche, and Nike. The 2021 US Open champ is still rebuilding her tennis career, but commercially? She never left.

Tennis continues to be one of the most lucrative sports in the world, especially for individual stars with global reach. While legends like Djokovic remain at the top, young players like Alcaraz, Świątek, and Gauff are proving that the next era of tennis is not only competitive, it's extremely profitable. Whether smashing records or endorsement deals, these players are winning in every way.